BRAND CHALLENGE 2017 | AXE

3D ANIMATION | 2D ANIMATION | COMPOSITING

A "MEET THE TEAM" VIDEO

For Brand Challenge in 2017 I had the privilege of working with a great team in our home-brewed studio called Chowbox Collective Solutions. The intention of this video was to introduce our team to our client for our final presentation in an interesting way. I really enjoy this video becuase it was the first taste of compositing(layering different animated elements into live footage) that I ever had. My team consisted of:

-Kaitlyn Govender (Senior Brand Strategist)
-Janet Wilson(Creative Director)
-Cheryl Ramkumar(Juniour Strategist)
-Noluthando Ngcobo(Juniour Brand Strategist)
-Jasmin Vandersteen(Seniour Copywriter)
-Xolani Ngidi(Juniour Graphic Designer)
-Carmen Hogen(Seniour Graphic Designer)br -Myself(Multimedia/Digital Designer)

INFOGRAPHIC

In order to successfuly target our consumers it was very necessary to get the relevant research in order to back our findings. In order to present this in a more condensed way, I was tasked with creating an Infographic that brought together all of the important findings and research. This is definitely one of my favourite 2D animations that I made as I had the support of our very strong creative team to make sure everything merged together well.

CONSUMER JOURNEY

Once we had our findings, it was necessary to understand who we were targeting and the journey that they would take. We then integrate our executions into this consumer journey in order to connect with our target market properly. This video helped to give a visual and audible representation of this journey.

THE AXE CAVE CONCEPT

Part of our concept was the creation of an "Axe Cave" that would resignate with our target audience. In order to better visualize what this cave would look like, I created a 3D animation of a possible representation of the cave.

THE AXE CLAW MACHINE

As another part of our concept we had a claw machine that would dispense items and offer a place to provide scened sticks for people to try. I was tasked with creating a visual representation of the machine.